Alpharetta, J.A.; – (work wire) – Bakkt (“Bakkt”), a trusted digital asset marketplace that enables consumers to buy, sell, send and spend digital assets, today announced a partnership with Google to expand the reach and usability of digital assets to meet rapidly evolving consumer demand and preferences. Bakkt users will be able to add their default Bakkt® Visa® Debit Card (“Bakkt Card”) in Google Pay for the purchase of everyday goods and services online, in-store, or wherever Google Pay is accepted. Digital assets such as bitcoin will be converted into fiat currency until these payments occur.
In addition, Bakkt has selected Google Cloud as its preferred cloud provider and will market its Google Cloud-powered solutions to leading retailers and merchants in the United States.
Bakkt also plans to build new analytics along with artificial intelligence (AI), machine learning (ML), and geolocation functionality on its platform to extract deep business insights and location knowledge that leverages industry-leading Google Cloud tools. These insights will provide Bakkt consumers with expanded loyalty redemption options while providing Bakkt partners with valuable consumer behavior patterns powered by Google Cloud infrastructure.
“This partnership is testament to Bakkt’s strong position in the digital asset market, enabling consumers to enjoy their digital assets in real time, in a secure and reliable manner,” said Gavin Michael, CEO of Bakkt. “In addition, partnering with Google Cloud will enable us to continue building an innovative best-in-class platform that can undoubtedly scale to meet the needs of millions of users.”
“Google Cloud has been at the forefront of accelerating digital commerce, supporting many retailers and merchants,” said Kirsten Kliphouse, President of Google Cloud North America. “We are proud to help Bakkt accelerate and expand the availability of their innovative solutions, powered by our technologies.”
To download the Bakkt app, visit the Google Play Store and the Apple App Store.
Bakkt is a trusted digital asset marketplace that enables institutions and consumers to buy, sell, store and spend digital assets. Bakkt’s retail platform, now available through the recently released Bakkt app, amplifies consumer spending and leverages loyalty programs, adding value to all key stakeholders in the Bakkt payments ecosystem and digital asset ecosystem. Bakkt was launched in 2018 by Intercontinental Exchange, Inc. Bakkt is headquartered in Alpharetta.