Digital asset market Bakkt has partnered with Google to expand the use of cryptocurrency. Thus, users will soon be able to add their Bakkt Visa debit card directly to Google Pay.
Google Pay meets Bakkt . Card
As explained in a press release from BusinessWire, users can soon spend Bakkt Card crypto funds directly from Google Pay. This comes after Bakkt released its Visa debit card earlier this year, and customers will now be able to transact via digital assets anywhere Google Pay is accepted.
In doing so, the process will seamlessly convert cryptocurrency into fiat currency before reaching the recipient’s account. In this way, digital assets can be effectively used to pay for everyday products online and in the store.
Bakkt will also use Google Cloud as the preferred cloud provider to market its services to major US retailers and merchants.
Furthermore, Bakkt will leverage cloud tools to implement new analytics, artificial intelligence and machine learning tools on its platform. Bakkt consumers can benefit from these analytics as a loyalty redemption option. At the same time, the company’s partners can use it to identify important consumer behavior patterns.
Bakkt CEO Gavin Michael sees the latest partnership as exemplifying his company’s success:
“This partnership is a testament to Bakkt’s strong position in the digital asset market, enabling consumers to enjoy their digital assets in real time, in a secure and reliable manner. Additionally, partnering with Google Cloud will enable us to continue building an innovative best-in-class platform that can unparalleled Doubt expanding its reach to meet the needs of millions of users.”
Bakkt encoder adoption expansion
The latest partnership is just one of Bakkt’s many attempts to expand cryptocurrency use cases in the United States. In August, the company partnered with Quiznos to launch a Bitcoin payment experience at select Quiznos stores in Denver.
The organization also collaborated with Starbucks after launching the Bitcoin app in April. Since then, Starbucks customers can reload their cards using the app.
Google Cloud offers support as well. The company recently partnered with Dapper Labs – creators of the Top Shot NFT marketplace to help scale the latter’s blockchain.
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