Mall Group Specialization 300m for Bonanza
The campaign aims to increase year-end sales
Ms. Voralak is confident that the group’s promotional and marketing activities can attract more shoppers to the stores this festive season.
The Mall Group is spending more than 300 million baht to hold the Great Happy New Year campaign, which is packed with promotions and activities to boost spending at the end of the year.
To cement its position as a leading retail destination, the company has spent at least 300 million baht on the “Happy Great New Year” campaign from November 29 to January 16, 2022 at every branch of The Mall, The Mall Lifestore, The Emporium, EmQuartier, Paragon and Monline.com.
The economy at the end of the year is improving after the government focused more on vaccinations to ensure the safety of public health, followed by easing restrictions and opening the country to visitors, while stimulating local consumption through support programs, such as the joint payment program and campaign “We travel together.”
These factors led to retail spending and revitalization in the fourth quarter.
To stimulate their shopping spending, the company has partnered with six leading credit card companies and financial institutions to offer attractive promotions amid consumers’ concern about their spending.
To attract shoppers to its malls, the company has teamed up with Bitkub and more than 1,000 business partners to offer non-fungible token gifts.
Customers who join Happy Treasure Hunt have a chance to win 222,222 prizes totaling 120 million baht available across 663 game rounds.
Customers and those interested in participating in digital AR/QR games with cute crypto characters can register at The Mall Bangkapi, Bangkae and every branch of The Mall Lifestore until January 3, 2022.
“This move is part of the transition to The Mall Group’s digital economy and we want to increase the digital experience for our customers,” said Ms. Voralak.
She said the company is not too concerned about the new alternative from Omicron for Covid.
“We believe Thais know how to spend their lives amidst the ongoing pandemic and the emergence of Omicron. However, we are confident that our value-for-money promotions and marketing activities can attract more shoppers to our stores during the festive season,” said Ms. Furalak.
For Boxing Day Sale this weekend from December 24th to 26th, it will offer up to 50% off at regular counters and additional discounts of up to 40%.
It will also premiere “Santa Claus Village and Winter Market in Winter Wonderland” for the first time in Thailand, from December 17 to January 2 at the fourth floor of MCC Hall, The Mall Lifestore Ngamwongwan.
For every 1,000 baht spent at The Mall and The Mall Lifestore, customers get a chance to win a Toyota Camry 2.5 Premium worth 1.59 million baht.
It is also partnering with Siam Commercial Bank, Citibank Thailand, Aeon Thana Sinsap (Thailand) and Toyota Motor Thailand to organize the “The Great Happy New Year” campaign, offering prizes totaling 11 million baht.
There are also special privileges for SCB M Visa, CITI and AEON credit card holders who spend 5,000 baht to receive gift vouchers worth up to 5,000 baht.
Monline.com returns savings to online shoppers with a discount of up to 90% on the site from December 29, 2021 to January 16, 2022. There are additional discount codes worth up to 2500 baht, interest-free for up to 12 months, and special perks from the SCB M visa and participating partners and free delivery of all orders on Monline, available 24/7.
Ms. Voralak expects that the New Year’s campaign and activities will help increase consumer spending by the end of the year and will boost traffic at The Mall Group’s shopping complexes as it did last December and will earn more than 5 billion baht from the New Year’s campaign.