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Meet the Next Big Fashion Group

Meet the Next Big Fashion Group
Written by publishing team

Laurent Claquin, president of Kering Americas, called it an “investment in relationships.” He said Kering put up a seven-digit amount (he declined to specify the exact number), but he also said it wasn’t a material factor in Kering’s profit and loss statements. Neither YFINY nor the Brands are considered part of the group.

Some of these brands were on their way to making money, while others had no income. But they all had a definite “community,” said Mr. Jean Raymond.

Co-designer Everard Best, along with Tela D’Amore, of Who Decides War, take another YFINY name. “He lives in Flatbush, he loves animation, he’s in love with God, he wears these crumbled, recycled pants and all this crazy stuff, I could never wear like that,” said Mr. Jean Raymond. “But when you go to his shows, everyone is just like him.”

Or take Mrs. Mvuemba, and her decision to appear in Washington, not New York. “Most of the rich, middle-class blacks come from the DMV on the East Coast, and they are by no means somehow spoken to or catered for by any American brands,” said Mr. Jean Raymond. “She says, ‘I’m going over there, and I’m going to be Miuccia. “

Originally, YFINY planned to hold an annual “festival”, like only a much larger Kings Theater show, perhaps in a few days, with costumes, music, wellness, tickets and merchandise for sale. Desiree Perez, CEO of Roc Nation, is a member of YFINY’s board of directors, and although the pandemic has halted those plans, the company hopes that will happen in the future.

Meanwhile, YFINY has focused on brand infrastructure, including brand protection, accounting and even remediation.

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