EU-Startups reports that Superchat, an integrated messaging platform for small and medium-sized businesses (SMBs), has raised €13.6 million ($15.6 million) in the first round of the round.
The funding round was led by London-based VC Blossom Capital, with participation from 468 Capital. This latest investment brings the Berlin-based tech startup’s funding to $18.8 million.
Founded in 2020 by Yilmaz Koknar and Mika Halley, the platform caters largely to small and medium businesses in Germany.
Superchat says it grabs conversations from Facebook, WhatsApp, Instagram, Telegram, Google Business and email and puts them in a single corporate mailbox. As a result, companies get data about their customers that can help increase sales.
“Today’s customers want and expect to be able to connect with businesses anywhere and at any time that suits them,” Cocknar said in a statement. “This can be a logistical nightmare for companies, and result in poor customer experiences. Nobody wins in the status quo, but with Superchat, everyone wins.”
Superchat has built a multi-channel messaging network for small and medium businesses to connect with their customers.
The ability to provide SMBs with messaging across all platforms has attracted companies including Messagebird, Rake, Smooch, and others.
Alex Lim, Managing Partner at Blossom Capital, said that the Superchat platform enables small and medium-sized businesses to take advantage of the benefits of digital channels and provide service to even the most discerning customers.
Earlier this month, PYMNTS reported that super apps like China’s WeChat have become central to consumers’ lives, outpacing messaging apps to meet a wide range of digital service needs such as payment transfers, train ticket purchases, rent payments, or the purchase of goods and services.
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